Hero image is a fullscreen (most of the time) or large image which is prominently placed on the website home page. It gives the overview of the website by representing the special features, key services or any other important points of the website. This is the first thing which visitor see when they visit the site.
Through effective use of hero images it is easy to grab the attention of the visitors. It helps to increase their interest and make them go through the home page and navigate through the other pages of the website.
Some of the best hero images examples to explain how effective they are:
Vectors and Illustrations
Beautiful use of vectors and illustrations for hero images makes a big impact. Be it minimal or colorful, it grabs attention with its creativity and brings out your message clearly.
Showcase company services / products
Showcase of company service or brand products as a hero image gives a quick idea about your services and products. Choosing suitable attractive image representing company or brand makes use of hero image more fruitful. Making touch ups in Photoshop to make hero image attractive at the same time meaningful.
Gradient colors add depths to the design. If you observe you will realize there is increase in gradient design trend in various web design elements. More use of gradient backgrounds, image overlays, illustrations, logos, icons you will see everywhere.
Black & White / Desaturate
Black & white or desaturated photos looks more elegant and classy. This is one of the best options when you are not sure which color tone will look better. Most of the fashion, photographers websites use black & white color tone to look site elegant and clutter free by eliminating colors.
Add it feelings / emotions
If you are creating a corporate website show working colleges with passion, enthusiasm. Image should represent the seriousness, satisfaction of towards their work and organization. If you creating site for the bank then you can use hero image of happy family or couple which represent the satisfaction towards that bank. For these types of websites, use of vector images is not recommended.
You can divide your hero image in two parts to display two images like Abby Seymour. Only logo and navigation bar without any background color gives a classy look to the site.
Keep it Minimal
Blend it with typography
Balancing act – half image, half text